On July 13, Trip.com Group (09961.HK) rose 3.04% in regular trading, trading at HK$341.2 with turnover of HK$143 million, as the stock continued to respond positively to the newly released national tourism policy framework.

The Ministry of Culture and Tourism recently published the Tourism Strong Nation 15th Five-Year Plan, the first national-level plan explicitly themed around building China into a tourism powerhouse. The plan sets targets for 2030 including 8.3 billion domestic tourist trips, RMB 7.7 trillion in domestic tourism spending, 1.9 billion inbound tourist visits, and over USD 150 billion in inbound tourism revenue. The plan emphasizes optimizing visa-free policies, developing new international routes, and enhancing digital tourism services.

Multiple brokerages identified Trip.com as a primary beneficiary given its positioning in smart tourism, global expansion, and dual exposure to inbound and outbound travel. CICC Securities maintained a Buy rating with a target price of HK$413.63. Trip.com reported Q1 revenue of RMB 16.2 billion, up 17% year-over-year, with inbound travel bookings surging approximately 90%.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)