EAST BUY's stock plummeted 5.02% in early trading on Monday, as the market reacted negatively to significant personnel changes at the company.

The sharp decline follows the confirmed departure of four of the company's core live-streaming hosts—Ming Ming, Tian Quan, Zhong Can, and Lin Lin. Reports indicate the hosts left due to difficulties adapting to recent management changes and operational shifts implemented by the new leadership. This exodus represents the largest loss of veteran hosts in the company's history and raises immediate concerns about stability and talent retention.

EAST BUY has been actively pursuing a "de-anchorization" strategy, aiming to reduce reliance on individual star hosts by expanding its host team, launching multiple sub-channels, and focusing on its self-operated product lines and proprietary app. While the company's financials show some success with this product-centric approach, the consecutive loss of key personnel introduces uncertainty regarding its transition and short-term operational performance.