Bilibili exclusively hosted the Wonder Festival 2025 (WF2025) figure and model exhibition in Shanghai during the National Day and Mid-Autumn Festival holidays. As the world's largest figure and model exhibition, this year's WF2025 achieved new heights in both scale and popularity, attracting over 400 global brand merchants and more than 2,000 individual creators, with over 100,000 figure exhibits making their debut.

WF2025 further upgraded its brand merchant lineup, with overall numbers significantly increasing compared to last year and new brands accounting for over 35% of participants. According to statistics, more than 1,000 exhibition-exclusive and new products were showcased at this event.

WF2025 achieved further breakthroughs in its one-day copyright lineup. Bilibili continued to lead by opening its own copyrights and collaborated with over 35 well-known domestic IPs to jointly promote the creator ecosystem, bringing the total number of partner IPs to 62. The "one-day copyright system" has been an important feature of WF exhibitions over the years, allowing individual prototype artists to display and sell figure models related to open copyright IPs during the exhibition, significantly enhancing creators' enthusiasm for creation and communication.

Bilibili is not only an internet video community with a high concentration of young people but also one of China's most active figure and model interest communities. During this exhibition, Bilibili further provided incentives and support to exhibitors from both content and transaction ecosystem dimensions. For the first time, it launched a WF exhibitor-exclusive content exposure support program, providing billion-level exposure and traffic prioritization. Bilibili's membership shopping platform also simultaneously opened exclusive sales channels during the exhibition period, achieving online and offline sales integration and helping exhibitors expand their sales channels in multiple ways.