Roku Inc. (NASDAQ: ROKU) saw its shares surge 5.34% in pre-market trading on Wednesday, following the announcement that Trump Media & Technology Group has launched its Truth+ streaming app on the Roku platform. This development marks a significant expansion for Roku's content offerings and potential user base growth.

The Truth+ app, initially providing access to live TV channels with plans for on-demand content in the near future, represents a strategic move for both companies. Trump Media & Technology Group, known for its Truth Social platform, is leveraging Roku's extensive reach to expand its media presence. For Roku, this partnership could attract a new segment of viewers seeking alternative entertainment options.

This positive news comes on the heels of Roku's strong fourth-quarter performance. The company recently reported revenues of $1.20 billion, up 22% year-over-year, surpassing analysts' expectations by 4.4%. Roku also saw its monthly active users grow to 89.8 million, a 12.3% increase compared to the previous year. The combination of strong financials and the new content partnership appears to have reinvigorated investor confidence in Roku's growth prospects.