First Advantage Corp.'s stock plummeted 5.00% during intraday trading on Friday, following negative analyst actions on the company.

The decline came after both BMO and JPMorgan reduced their price targets for the background screening and identity solutions provider. BMO cut its target to $15 from $19, while JPMorgan lowered its target to $15 from $17 while maintaining an Overweight rating on the shares.

Analyst price target reductions often signal concerns about a company's future earnings potential or valuation, which can trigger selling pressure as investors reassess their positions based on this revised guidance from financial institutions.