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The global spotlight returns to the soccer pitch as the FIFA World Cup in the United States, Canada, and Mexico prepares to kick off.

It has been reported that the character LABUBU is scheduled to make an appearance at the World Cup. Previously, the Chief Operating Officer of Pop Mart International Group Limited, Si De, indicated during an earnings presentation that LABUBU's star friends would continue their "global business trips," with plans to appear at the World Cup venue in June.

Currently, the official collaborative collection between POP MART'S THE MONSTERS and the FIFA World Cup has launched. For this World Cup collaboration, Pop Mart has centered the collection around LABUBU, releasing multiple products including vinyl plush dolls, vinyl plush keychains, long strap blind boxes, mini keychain light blind boxes, and glass cup blind boxes.