On November 14, MIDEA REAL EST secured a prime land parcel east of Cuiping Shan Shuren Middle School in Xuzhou for 344 million yuan, reinforcing its strategic investment in core cities and demonstrating the resilience of stable private enterprises amid market cycles.

The 35,847.20 sqm plot, located west of Yunyuan Road and north of Guozhuang Road in Xuzhou’s Yunlong District, is designated for residential use with a 70-year lease term. The transaction reflects a land cost of 5,999.93 yuan per sqm, highlighting its premium location.

Since entering Xuzhou in 2010, MIDEA REAL EST has established a strong foothold over 15 years, developing 27 projects and serving over 110,000 homeowners. Its market reputation remains robust. In June 2025, the firm partnered with Xuzhou Xinpeng Urban Construction to launch its first Song Dynasty-inspired fourth-generation residential project atop Metro Line 3 in Gulou District, advancing its asset-light co-development model.

Market data shows MIDEA REAL EST dominated Xuzhou’s commercial and residential property sales rankings from January to October 2025, securing the top spot in both categories—a testament to its sustained market appeal and sales momentum.

This latest acquisition underscores MIDEA REAL EST’s financial strength and strategic precision in 2025’s open land market, further solidifying its long-term commitment to Xuzhou’s growth.