The National Summer Cultural and Tourism Consumption Season for 2026 has been launched in Haibei Tibetan Autonomous Prefecture, Qinghai Province, as announced on July 8th.

During this season, regions across the country will focus on popular demand areas such as summer retreats, coastal vacations, night-time economy activities, cruise and yacht tourism, family entertainment, educational travel, intangible cultural heritage and culinary experiences, and museum tours.

The initiative aims to increase the supply of high-quality cultural and tourism products, hosting over 30,000 related consumption events.

More than 4.5 billion yuan in consumption vouchers and other subsidies will be distributed to help residents and tourists enjoy their summer holidays and travel experiences.

The consumption season runs from early July through the end of August.

During this period, coordinated efforts will introduce various public-benefit measures covering sightseeing, summer retreats, transportation, and event viewing.