DFI Retail Group's stock soared 4.44% intraday, driven by positive analyst feedback highlighting the company's strong business execution capabilities and strategic initiatives.

According to CGS International's analysis following a non-deal roadshow, the Asian retailer demonstrates better business execution with its multipronged strategy to drive customer footfall, flexible sourcing to protect margins under volatility, and focus on retail media. The brokerage also noted that tech-based skin and scalp assessments at the company's Guardian retail chain are seeing high appeal among customers aged 35-45.

CGS International maintained its "add" rating on the stock and raised the target price to US$5.50 from US$4.90 based on a higher 2027 price-to-earnings ratio, reflecting increased confidence in the company's growth prospects and execution capabilities.