China Mobile Launches Volunteer Initiative to Assist Farmers with Harvest

Deep News
10/28

"Thank you so much! You came to help me dry the rice as soon as the weather cleared—it’s a huge relief!" In Tuyu Town, Guanyun County, an elderly villager surnamed Wang expressed his gratitude while shaking hands with volunteers in red vests. Persistent rainfall had flooded rice fields, putting mature crops at risk of spoilage. The timely arrival of volunteers from CHINA MOBILE's (00941) Lianyungang branch, known as the "Mobile Family" team, provided critical assistance.

The initiative began when CHINA MOBILE's local grid staff noticed that many farmers were struggling with stalled harvests due to prolonged rain and labor shortages. The company quickly mobilized a volunteer task force, treating breaks in the rain as a call to action. Teams worked efficiently during dry intervals to gather and dry crops.

At the drying sites, volunteers coordinated seamlessly—some carried sacks of grain while others raked rice to speed up the process. After completing the task, they also helped farmers set up weather forecast apps on their phones, enabling better planning for future drying sessions.

Moving forward, CHINA MOBILE's Lianyungang branch plans to expand its agricultural support programs, reinforcing corporate social responsibility and contributing to food security.

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