Analysts at Morgan Stanley have issued a report stating that LI AUTO-W (02015) has launched its new L6 model, with a single-configuration price set at 249,800 yuan, offering compelling value in the five-seat SUV market.

The firm believes that the model's more robust feature set and pricing advantage will broaden its appeal to younger families and solidify its competitive standing within the five-seat SUV segment.

Morgan Stanley has reaffirmed its "Overweight" rating on Li Auto, with a price target of HK$78.5.

The bank noted that while the L6 faces competition from models like the Tesla Model Y, Xiaomi's YU7, and the Ledao L80 in the 250,000 to 300,000 yuan price bracket, it is anticipated to achieve monthly sales exceeding 10,000 units in the coming months.

The L6, alongside the L8 and L9 models, is expected to support a sequential increase in deliveries starting from July and drive a recovery in Li Auto's overall delivery volume to year-on-year growth by the third quarter of 2026.