Shares of JF SMARTINVEST (09636) have risen more than 9% against the broader market trend.

At the time of writing, the stock is up 7.08%, trading at HK$27.84 with a turnover of HK$145 million.

The company announced that on June 4th, it repurchased 137,700 shares for approximately HK$3.6159 million.

So far this year, the company has conducted 29 share buyback operations, repurchasing a total of 3.5079 million shares for a cumulative amount of HK$1.10 billion.

It is noteworthy that the company continues to advance the implementation of AI in its investment advisory services.

Analysis suggests that AI serves at least three key functions for JF SMARTINVEST: enhancing the scalability of services, reducing the unit cost of service delivery, and strengthening compliance and risk control capabilities.

Particularly against a backdrop of tightening regulations, the future competition within the securities investment advisory industry will essentially revolve around which firm can deliver high-quality services more efficiently within the compliance framework.