On September 28th, the 2025 "Integrity Promotes Commerce" Beijing Theme Day event, hosted by the Beijing Municipal Bureau of Commerce, was successfully held. The event released typical cases of integrity in commerce for 2025 and conducted an award ceremony, showcasing a group of outstanding enterprises that operate with integrity. A relevant official from the Beijing Municipal Bureau of Commerce stated that Beijing focuses on leveraging the exemplary power of integrity models, creating a batch of benchmark enterprises that operate with integrity and fulfill their commitments, driving integrity construction across the entire commercial and trade industry. QuantaSing Group Limited was selected for the "Integrity Promotes Commerce" initiative enterprise candidate list.
The 2025 "Integrity Promotes Commerce" Beijing Theme Day event was themed "Honesty and Trustworthiness, Benefiting Enterprises and People," aiming to promote integrity culture, popularize integrity concepts, guide market entities to establish business philosophies of integrity-driven commerce, create a batch of benchmark enterprises that operate with integrity and fulfill commitments, and foster a safe and reassuring consumer environment.
QuantaSing Group Limited is a well-known comprehensive service provider in China. Currently, the company is fully focused on the trendy toy sector, creating product-driven new growth curves through IP matrix expansion, self-operated channel deepening, and international expansion.
In terms of IP incubation and product development, the company has built a diverse matrix covering 11 proprietary IPs and 4 licensed IPs, operating over 40 blind box product lines and 30 plush hanging card products. The star IP WAKUKU quickly broke into mainstream popularity from the end of 2024, achieving revenue of 42.96 million yuan within three months of Q4 FY2025; the brand-new IP SIINONO showed explosive performance upon its July debut, with 10,000 boxes sold out in 10 minutes on Douyin's self-operated store, and cumulative sales now exceeding 300,000 boxes; the original evergreen IP YOULI continues to grow through high-end brand collaborations and content renewal, achieving revenue of 17.51 million yuan in the three months of Q4 FY2025, demonstrating long-term vitality.
The company has established deep partnerships with sports, entertainment, and consumer brands: WAKUKU became the first and only official trendy toy partner of the 2025 China Open tennis tournament, while Letsvan Dream Island simultaneously became a core market partner of the event, achieving the first deep integration between trendy toys and top international sporting events in the industry. Additionally, the company has established partnerships with Universal Studios, Genki Forest, Beijing Fashion Week, and the popular drama series "Journey to the Mountains and Seas," further expanding IP value boundaries.
In September 2025, QuantaSing Group Limited ranked 12th on the "2025 Beijing Private Enterprise Cultural Industry Top 100" list, becoming one of the representative enterprises at the top of the rankings, based on its continuous breakthroughs and rapid growth in the trendy toy culture sector.