Beijing's sub-center cultural tourism district has recently witnessed a surge in new developments, marking significant progress in its transformation into a world-class tourism destination.

At a recent investment promotion event, key updates were announced, including the trial operation of the Huanbei transportation hub and the opening of three high-end branded hotels. Additionally, major attractions such as Vertex Park and Beijing Haichang Ocean Park are set to open in the coming years.

Four major projects, including the Mars Habitat Sci-Fi City and the Ferrari World Entertainment Complex, were signed during the event, with total investments nearing 10 billion yuan. These developments, alongside ongoing infrastructure improvements, are expected to elevate the district's global appeal.

The Ferrari World Entertainment Complex, the first of its kind in Asia, will feature the world's fastest roller coaster—the Rossa Formula—alongside an e-sports park and a Ferrari museum, targeting an annual visitor count of 1.8 million. Meanwhile, the Mars Habitat Sci-Fi City will integrate scientific research, education, and immersive experiences, complemented by themed hotels and commercial facilities.

Wang Yue, Director of the Industrial Promotion Department of the Sub-Central Administrative Committee, highlighted that these projects signify a shift from isolated breakthroughs to a cohesive cluster effect. Recent milestones include the relocation of the BTG Group headquarters, the launch of the Urban Sports Center, and the opening of high-end hotels like Crowne Plaza and Jianguo Hotel.

Looking ahead, the district plans to enhance connectivity along the Xiaotaihou River, creating a vibrant waterfront corridor linking key cultural and entertainment hubs. This integrated approach aims to attract repeat visitors and deepen engagement with family and youth demographics, aligning with future urban tourism trends.

Industry experts, including Bai Junfeng, Deputy General Manager of CYTS Yao Yue Travel, emphasize the district's unique advantage in clustering diverse, high-profile attractions—a rarity in such a concentrated area. This strategy is poised to sustain long-term growth in Beijing's tourism market by catering to evolving consumer preferences.