Marketingforce Management Ltd released its unaudited 1H 2026 results, highlighting a breakout period for its AI-centric strategy.

Revenue and Profitability • Group revenue reached RMB 1.96 billion, up 111.2% year-on-year. • Net profit surged 466.1% to RMB 202.80 million; adjusted net profit rose 150.9% to RMB 212.58 million. • Overall gross profit climbed 96.5% to RMB 885.95 million, delivering a 45.2% gross margin (1H 2025: 48.6%). • Operating cash inflow was RMB 500.05 million versus a RMB 791.94 million outflow a year earlier.

Segment Performance • AI Application Business: Revenue expanded 123.7% to RMB 1.13 billion, contributing 57.5% of group turnover. Segment gross margin was 76.6% (1H 2025: 80.4%). • Precision Marketing Services: Revenue increased 96.3% to RMB 832.42 million, accounting for 42.5% of total sales. Segment gross margin narrowed to 2.7% (1H 2025: 10.8%) due to higher traffic procurement costs.

Cost Dynamics • Selling expense ratio fell to 11.4% (-5.6 ppt YoY). • Administrative expense ratio declined to 4.6% (-5.6 ppt YoY). • R&D spend jumped 286.7% to RMB 325.17 million, lifting the R&D ratio to 16.6% (+7.5 ppt YoY) as the company ramped investment in its Tforce vertical model and AI agent platform.

Balance Sheet and Liquidity • Total liquidity stood at RMB 3.30 billion, comprising cash, cash equivalents and time deposits. • Interest-bearing borrowings were RMB 2.19 billion; gearing eased to 61.5% (end-2025: 63.5%). • Free cash inflow reached RMB 482.94 million, reversing last year’s outflow.

Operational Metrics • Total AI application users rose 25.9% to 27,269, while monthly average revenue per user climbed 80.0% to RMB 8,124. • Headcount grew 13.8% to 1,893; revenue per employee jumped 85.6% year-on-year.

Capital Movements • May 2026 share subscriptions raised net proceeds of HK$499.70 million for intelligent computing infrastructure. • The company repurchased 866,500 shares for HK$36.88 million during the period. • No interim dividend was declared.

Strategic Progress Marketingforce advanced its transformation from an AI application platform to a “Full-Stack Token Factory,” launching AI-driven agents across marketing, sales, customer service, training and analytics. Management expects the token-based consumption model, ongoing international expansion and ecosystem partnerships to underpin long-term growth.