STARPLUS LEGEND (06683) Strategically Invests in Bird's Nest Operating Company to Strengthen IP and Landmark Synergy

Stock News
09/16

STARPLUS LEGEND (06683) announced that its wholly-owned subsidiary, Starcrea (Kunshan) Entertainment Co., Ltd., has recently entered into an equity acquisition agreement with Beijing Jinzhou Sunshine Consulting Co., Ltd. (the transferor) and Deloitte Touche Tohmatsu Certified Public Accountants LLP Beijing Branch (the transferor's administrator). Under the agreement, Starcrea conditionally agreed to acquire approximately 1.17% equity interest in National Stadium Co., Ltd. (the target company) from the transferor, corresponding to approximately RMB 24.3 million of the target company's fully paid-up registered capital.

Deloitte was appointed by the court as the transferor's administrator after the transferor entered bankruptcy liquidation proceedings. As of the announcement date, the transferor's creditors have approved the acquisition.

The target company is a limited liability company established under Chinese law on December 17, 2003. Its principal business involves investment, financing, construction, and operational management of the National Stadium project, including hosting various cultural, sports, and entertainment activities. As of the announcement date, the target company is approximately 53.23% owned by Beijing State-owned Assets Management Co., Ltd.

The target company serves as the construction and operating entity for the "National Stadium (Bird's Nest)," which is a key national construction landmark project and an internationally renowned sports and cultural landmark. It holds significant importance and far-reaching influence in major sporting events, cultural and sports entertainment activities, and tourism economy.

The Group possesses industry-leading advantages in star IP creation, operation, and commercialization, having established a comprehensive IP portfolio and content incubation capabilities. The Board of Directors believes that the acquisition aligns with the company's strategic development direction. The Bird's Nest owned by the target company represents a scarce landmark asset. Through this acquisition, the company will be able to collaborate more extensively with the target company in combining large-scale cultural and sports entertainment activities with IP resources, fully leveraging both parties' strengths to further enhance the Group's capabilities in IP value transformation and industrial synergy, creating positive benefits for the Group's long-term development.

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