On March 19, Xiaomi CEO Lei Jun announced via social media that actress and director Shu Qi has been appointed as the new brand ambassador for Xiaomi's automotive division, sparking widespread discussion online. Lei Jun noted that two years ago, when the first-generation SU7 was launched, many netizens had suggested inviting Shu Qi to endorse the product. With the launch of the new SU7 model on March 19, this suggestion has now been realized.

The new SU7 was officially unveiled on the evening of March 19. Lei Jun described it as a "Dream Car that embodies all aspirations," stating that after two years of refinement based on the first-generation model, significant improvements have been made in safety, driving control, intelligent features, and luxury quality.

Shu Qi also expressed her excitement about becoming a brand ambassador for Xiaomi Auto. She mentioned that the stylish, quiet, and intelligent new SU7 has provided her with a sense of relaxation and composure that she has not felt in a long time. She thanked Xiaomi Auto and looked forward to enjoying the journey ahead together. Additionally, she praised the Xiaomi voice assistant, Xiao Ai, for being exceptionally thoughtful.

Shu Qi revealed that she will be attending the launch event later in the day, encouraging everyone to tune in for more details during the presentation.