On June 26th, Bilibili Inc. (BILI) marked its 17th anniversary since its founding. At the anniversary celebration event, the company's Chairman and CEO, Chen Rui, delivered a keynote speech titled "Let Good Content Happen."

Chen Rui stated that while content supply is in surplus, users' desire for high-quality content remains strong. He emphasized that the Bilibili community provides the most fertile ground for such premium content to thrive.

He expressed his view that in today's era of abundant content, merely capturing attention can only generate short-term traffic. To achieve long-term user retention, content must create lasting memories and establish a meaningful connection with the audience. Quality content, which is worth investing time and trust in, is what leaves a long-term impression on users and remains a genuine rarity.

Chen Rui believes that quality content is the most effective method for a content platform to achieve sustained growth. Relying on this principle, Bilibili has not only achieved growth for 17 consecutive years but also attained overall profitability last year. The company is committed to continuing its support for content creators (UP主), enhancing its community, and enabling creators to produce more excellent content. "As long as Bilibili exists, good content will continue to be generated, and great creators will keep emerging. This is the very purpose of Bilibili's existence," he remarked.

Official data reveals that, on the user side, videos longer than five minutes account for 65% of the platform's total viewing time. Furthermore, there are 1.67 million creators who have been consistently updating their content on Bilibili for over five years. In the past year, the "Charging" feature, which allows users to financially support creators, has been the fastest-growing business for Bilibili. Creator income from Charging grew by 71.1%, with 10.63 million users paying to charge their favorite creators.