September 9 morning news - Multiple sources have revealed that following last year's Taobao overseas project, Lazada and Tmall have achieved their first systematic-level integration. A dedicated project team has been established to enable Tmall merchants to connect with Southeast Asian markets through one-click access, with several well-known Tmall brands already confirmed to participate.

A brand representative who received an overseas expansion invitation exclusively disclosed that this project is jointly launched by Tmall and Lazada, and is highly valued internally by Alibaba. Currently, merchant backend systems have opened a dedicated "One-Click Light Going Global, Direct Access to Southeast Asia" page. "There are no additional operational costs - merchants only need to handle shipping goods to domestic warehouses, while the platform takes care of international logistics, overseas product after-sales service, advertising, and other services."

Lazada has not responded to requests for verification as of press time.