East Buy's stock surged 5.31% during intraday trading, following a positive research report from Orient Securities that highlighted the company's promising brand transformation.

The brokerage gave a favorable assessment of East Buy's pivot from online education to livestream e-commerce, noting the company's full commitment to this business segment and its transition from a traffic-driven model to a product-driven phase. The report emphasized the strong credentials and extensive experience of the core management team.

Market analysis suggests the company is in the early stages of profit recovery, with improved gross margins and elevated growth expectations. Furthermore, East Buy's product selection team is recognized as an industry benchmark, with continuously strengthening product competitiveness laying a solid foundation for long-term brand development.