LI NING (02331) surged more than 4%, reaching HK$17.92 by the time of writing, with a trading volume of HK$322 million. The company recently announced that its Wade Way 12 LUX x AAPE collaboration series will be launched on November 22.

Puyin International noted that LI NING continues to prioritize brand enhancement, boosting market optimism. The firm believes LI NING is on the right strategic path, and its current investments in brand strengthening and professional product development will lay the foundation for future performance improvements.

Dongwu Securities highlighted that the company unveiled the official award ceremony outfits for the Chinese delegation at the 2026 Milan Winter Olympics in late October. Marketing campaigns centered on Olympics and technology are underway, reinforcing its professional brand image and leading position. The brokerage remains optimistic about a long-term recovery in brand performance.