Integral Ad Science Holding Corp. (IAS) stock is soaring 5.40% in pre-market trading on Tuesday, despite receiving mixed signals from Wall Street analysts. The digital advertising company's shares are reacting to recent changes in price targets from major financial institutions.

Barclays has raised its target price for IAS from $7 to $9, signaling increased confidence in the company's prospects. This upward revision appears to be a key driver behind the stock's pre-market rally. However, not all analysts share the same optimism. Morgan Stanley maintained a Hold rating on IAS while simultaneously cutting its price target from $12.50 to $11.50, introducing a note of caution to the market sentiment.

The conflicting analyst actions highlight the current uncertainty surrounding Integral Ad Science's future performance in the competitive digital advertising landscape. Despite the mixed outlook, investors seem to be focusing on the positive aspects, particularly Barclays' upgraded price target. As the market opens, it remains to be seen whether IAS can maintain this upward momentum in the face of varied analyst expectations.