Dun & Bradstreet Holdings (DNB), the 184-year-old data services provider, has participated in the China International Import Expo (CIIE) for six consecutive years. At the 8th CIIE, the company showcased its full-chain solutions for enterprises expanding overseas and signed strategic partnerships with the Lingang Special Area Administration of Shanghai Free Trade Zone, cross-border data technology firms, and Shanghai Foreign Service Group.

A notable highlight was DNB's debut of its first consumer-facing product in China—"Long Yi Cha" (Dragon Easy Check). This marks a strategic shift from B2B to B2C, leveraging its enterprise-grade data capabilities to offer commercial due diligence tools for individual users.

Wu Guangyu, President of DNB China, emphasized that this adjustment aligns with local market demands and regulatory frameworks. "Our goal is to lower the barrier to data access and empower decision-making through AI-driven insights," he said. While large enterprises remain core clients, the C-end product enables DNB to better serve SMEs, broadening its market reach.

**Competitive Edge in C-End Tools** Unlike domestic competitors relying solely on Chinese business registry data, "Long Yi Cha" integrates global datasets, including exhibitor profiles from CIIE. Unique features include payment-behavior analytics, which flags firms with overdue payments—a direct indicator of financial health. This helps businesses avoid high-risk partnerships globally.

**Global Data Governance** DNB’s proprietary global identifier system, established in 1963, resolves ambiguities like duplicate names across jurisdictions—a critical tool for Chinese firms going abroad.

**Differentiation from Consultancies** While consultancies rely on data, DNB combines data technology with scenario-based expertise to deliver turnkey solutions.

**Data Security & AI Innovation** As China’s first foreign credit agency, DNB holds a Level-3 cybersecurity certification from the Ministry of Public Security. It also pioneers cross-border data flow approvals in Hainan. Wu stressed strict compliance with localized data lifecycle management.

Generative AI has transformed data accessibility. DNB’s "Chat D&B" evolved into "Agented AI," where specialized AI assistants (e.g., for finance/credit) automate workflows using decades of proprietary data.

**Investment Strategy** DNB focuses on synergistic sectors, from credit services to emerging fields like AI and smart mobility. Collaborations with local governments in Shenzhen and Suzhou aim to tap high-growth regional enterprises. "China’s SME dynamism offers untapped potential," Wu noted.

The company continues to explore AI-driven opportunities in embodied intelligence and low-altitude economy sectors.