Opening with immediate success, Wanli has delivered its first performance report. The core project of Beijing's sub-administrative center cultural tourism zone—the commercial complex "Wanli"—has officially opened recently. On its opening day, the Wangfujing WellTown section attracted over 160,000 visitors, with the number surging to over 250,000 on the second day. On-site observations revealed that the parking lot was filled not only with local vehicles but also many family visitors who drove from Hebei and Tianjin. Strategically located, Wanli is adjacent to Universal Studios; from the upper floors of the Nuolan Hotel, one can see the Harry Potter area inside the theme park, creating a "daytime entertainment, nighttime shopping" synergy between the two major IP projects. With the New Year holiday approaching, this complex integrating six industries—culture, commerce, tourism, sports, exhibitions, and transportation—is injecting robust vitality into Beijing's year-end consumer market.

The launch of Wanli, with its high concentration of flagship stores, has once again focused attention from Beijing and across the nation on Tongzhou. It is understood that the Wanli commercial complex, the core project of the sub-administrative center's cultural tourism zone, has a total construction area of approximately 500,000 square meters. It comprises three main sections: "Wanli·Wangfujing WellTown," "Wanli·Tingyun Small Town," and "Wanli·Nuolan Hotel," deeply integrating commercial consumption with accommodation experiences. The integrated layout of "commerce + cultural tourism + hotel" breaks the boundaries of traditional retail. Inside Wanli·Wangfujing WellTown, three major themed art installations are particularly eye-catching. The space, spanning 187,000 square meters, houses brands from fashion, dining, and entertainment, covering a full spectrum of leisure, shopping, and amusement activities. Wanli·Tingyun Small Town is positioned as a multi-scene cultural resort community. Its 100,000 square meters are planned for street-level commerce, upcoming residential courtyard clusters, and a "Volcano Park," catering to the vacation needs of all age groups, around the clock. Wanli·Nuolan Hotel offers various room types, including family-themed rooms and pet-friendly accommodations. The hotel's upper floors provide a panoramic view of Universal Studios, potentially making it a new hotspot for social media check-ins.

The economy of flagship stores has become the core attraction driving Wanli's successful opening. Wanli·Wangfujing WellTown and the commercial street of Wanli·Tingyun Small Town have gathered over a hundred flagship and first-in-market brands, spanning diverse sectors like apparel, food and beverage, and entertainment. Notable debuts include FILA's first national golf experience store, AIGLE1853's first outlet store in Beijing with its latest concept, and THE NORTH FACE's first peak experience store in Beijing. Furthermore, designer brands like Mo2land have also chosen this project for their Beijing or even national debut stores. The complex also offers comprehensive coverage with international brands such as COACH, BALLY, and UGG, alongside sportswear giants like adidas and Nike. It additionally features rare dining debuts like Hei Ming's first Beijing outlet, Shan Shiliu, Liu Zhenzhen, and Yun Xiaoxiao. On the commercial street of Wanli·Tingyun Small Town, introductions include BADMARKET's first village concept store, VRIL's national debut, Geng Xin re-delicates' national flagship store, and BLACKHAND's first national pet-themed store, with flagship brands accounting for over 40% of the offerings. The concentrated entry of over a hundred flagship stores not only fills a consumption gap in the Tongzhou area but also attracts shoppers from Beijing, Tianjin, and Hebei specifically for their unique appeal.

The night economy is another key facet. Wanli's geographical advantage, being just a street away from Beijing Universal Studios, serves as a crucial link for upgrading the regional business district. Universal Studios, with an annual visitor count exceeding ten million, provides a solid customer base for Wanli. However, there remains room for enhancement in supporting commercial facilities and nighttime consumption around the theme park. Wanli's opening is poised to fill this gap, creating a consumption loop with Universal Studios characterized by "days at the theme park, evenings at Wanli." Functionally, Wanli's arrival makes the Universal Resort area an ideal choice for micro-vacations. Visitors can enjoy Universal Studios during the day, walk to Wanli for shopping afterward, and experience Beijing's night economy at Tingyun Small Town in the evening. Combined with the surrounding hotel amenities, this enriches Tongzhou's "one-stop" micro-vacation scene. This functional complementarity allows the two projects to form a synergistic force, not only extending visitors' stay in the area but also upgrading the experience from a single-theme park visit to a composite vacation model integrating "culture, tourism, commerce, and accommodation."

Simultaneously, as a TOD (Transit-Oriented Development) complex, Wanli is situated above the Huazhuang station, which serves Beijing Subway Line 1 and Line 7. The planned S6 line will further connect Wanli directly to Beijing Capital International Airport and Beijing Daxing International Airport. The management indicated that this "rail transit + culture-commerce-tourism" spatial logic significantly enhances regional transportation accessibility, continuously expanding the business district's reach. As a key project in the sub-administrative center, Wanli's opening is a significant marker of Tongzhou's integrated industrial-urban development. The project was jointly launched by three major municipal state-owned enterprises: Beijing Infrastructure Investment Corporation, BTG Group, and Beijing Urban Construction Group. From planning to completion, it has created diverse job opportunities in areas like service personnel for the Beijing-Tianjin-Hebei region, store operations, and event planning. In terms of social services, Wanli has developed public spaces that are child-friendly, pet-friendly, and cater to tourists, thereby improving the quality of regional social services. Commercially, through its practice of integrating culture, commerce, and tourism, it strengthens the sub-center's function as a regional consumption hub. Additionally, Wanli plans to continuously roll out events, such as New Year's Eve countdowns, to attract visitors.

The opening of Wanli not only enriches the supply within Tongzhou District but also brings incremental growth to Beijing's overall consumer market. Catering to diverse demographics—from families with children to young adults, and from local residents to out-of-town tourists—Wanli's broad appeal is expected to translate into significant consumer spending, adding a new growth pole to Beijing's market. Since July 2021, focusing on "international" standards, emphasizing "consumption," and highlighting its role as a "center," Beijing has been steadily advancing the cultivation and construction of an international consumption center city. The next steps involve promoting the integration of diverse formats like culture, commerce, tourism, sports, and exhibitions, fostering cross-industry information sharing, and actively encouraging models like "ticket economy" to upgrade consumption formats towards full-chain, multi-scenario, and deep integration. The debut of Wanli provides crucial support for this process. The synergistic effect between the Wanli and Universal Studios business districts forms a uniquely characteristic consumption cluster in eastern Beijing, differentiating itself from and complementing commercial projects in the central city area, thereby optimizing Beijing's overall consumption spatial layout.

Bai Wenxi, Vice Chairman of the China Enterprise Capital Alliance, commented that the project has filled the gap for a combination of "high-end outlets + five-star hotels + theme parks." This promotes the upgrade of Beijing's sub-administrative center from a "transit tourism" destination to an "overnight stay tourism" destination. The post-opening visitor flow is expected to drive the overall upgrade of surrounding homestays, restaurants, and transportation配套设施, forming a distinct "commercial magnetic field" in eastern Beijing. Taking Nuolan Hotel as an example, it has already commenced operations. One can see the entire Universal Studios panorama from the hotel lobby. Liu Hujia, Deputy General Manager of Beijing Wanli Nuolan Hotel, shared that current guests hail from all over the country, primarily comprising leisure and vacation consumers, with a slightly higher proportion of female tourists. Guests typically make reservations more than seven days in advance, with an average stay duration of about 1-2 days. With the New Year holiday approaching, many tourists have started planning trips to the Beijing Universal Resort for the celebrations. Data from Qunar.com indicates soaring popularity for the resort during the holiday period, with a nearly threefold year-on-year increase, making it the top choice for teenagers aged 13-18. The sustained popularity of theme parks is also boosting bookings for surrounding hotels.

Discussing the booking situation for the New Year period, Liu Hujia noted that, as of now, room bookings for the holiday have already exceeded 40%. Following a pre-opening预售 of nearly 2,000 room nights, and with the holiday being a peak booking period, daily increases are observed. It is estimated that hotel room occupancy could reach over 60% before the holiday. From a regional influence perspective, Tongzhou's commercial sector has entered a new phase of scaled, high-quality development, accelerating the functional完善 of the sub-administrative center. As the synergistic effects between Wanli and Universal Studios continue to unfold, coupled with the ongoing development of the cultural tourism industry in the sub-administrative center, the area is poised to become a significant growth pole in Beijing's consumer market, injecting more commercial vitality into the coordinated development of the Beijing-Tianjin-Hebei region.