Star Plus Legend shares jumped 17% in Hong Kong.
Star Plus Legend announced on the Hong Kong Stock Exchange that on November 11, 2025, its wholly-owned subsidiary, Star Plus Entertainment (Kunshan) Company Limited, along with Beijing Lingyi Technology, a wholly-owned subsidiary of Yushu Technology Co., Ltd., entered into a joint venture cooperation agreement. Both parties agreed to jointly establish Yuxing Entertainment Technology Co., Ltd.
Star Plus Entertainment and Lingyi Technology will each hold a 50% stake in the joint venture. The joint venture primarily aims to create, develop, operate, promote, and sell consumer-grade IP robots and IP derivative products.