Qingdao Port Gains National Media Spotlight During Labor Day Holiday

Deep News
05/05

Qingdao Port in Shandong Province captured significant attention across major mainstream media platforms during the Labor Day holiday. The port received high-frequency coverage on top-tier platforms including China Central Television (CCTV), People's Daily, and Workers' Daily, comprehensively showcasing its high-quality development achievements and the exemplary spirit of workers in the new era. Multiple publicity records were set during this period.

Throughout the holiday, CCTV featured Qingdao Port in 10 separate reports, representing a 230% year-on-year increase. The port received six front-page, lead-story, or full-page features in mainstream media outlets. Creative short videos went viral rapidly, achieving several "only" and "first-time" records in its publicity efforts.

CCTV's intensive focus resulted in a record 10 reports. During the holiday period, Qingdao Port appeared on seven core programs across three major CCTV channels (CCTV-1, CCTV-4, and CCTV-13). The total broadcast duration reached nearly 50 minutes, setting new historical records for the number of CCTV reports, program coverage, and airtime during the Labor Day period.

Notable achievements include being the only port nationwide to appear on CCTV's Prime Time News broadcast for two consecutive days. The implementation of the zero-tariff policy for certain African goods received attention across six CCTV programs with seven focused reports, ranking first in coverage among port and shipping enterprises. CCTV's program "National Glory" featured a 30-minute exclusive interview with port veteran Xu Zhenchao, representing the industry's sole extended special report. The News Live Room dedicated nearly three minutes to focusing on the port's foreign trade "two-way channel," making Qingdao Port the only port featured in the "Foreign Trade Frontline Observation" special report.

Mainstream media published significant features with six front-page and full-page reports. People's Daily simultaneously featured the port on its first and second pages, highly promoting Qingdao Port's opening-up achievements and craftsmanship spirit. Workers' Daily published an in-depth "Labor Day" special edition profiling "People's Craftsman" Xu Zhenchao. Qingdao Daily featured the port's green development accomplishments as its front-page lead story. Qilu Evening News and Qingdao Financial Daily dedicated full pages to capturing the dedicated efforts of port workers.

Creative new media content went viral with smart port themes gaining widespread attention. Seizing current trends, the port deepened its presence in new media channels, collaborating with ifeng.com to produce two creative short videos about "smart terminals." Distributed across over 20 online platforms, these videos surpassed 100,000 views. Industry-leading new media platform "Port Circle" featured artificial intelligence applications in its headline story, achieving over 12,000 reads per article. Qingdao Television conducted a 55-minute live broadcast interview with model worker Guo Lei, demonstrating frontline craftsmanship and responsibility.

Through labor saluting the era and practical action fulfilling responsibilities, Shandong Port Qingdao Port will continue sharing compelling port stories, transmitting driving force for progress, and gathering strength to build a world-class oceanic port.

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