The first "Joyful Silver Age 鈥?Shanghai Senior Choir Exhibition" was recently launched at the Shanghai Education Television Studio, aiming to enrich the cultural lives of the city's elderly population. This initiative seeks to promote senior aesthetic education, deepen the development of a silver-haired culture, and support the high-quality integration of elderly care services with the silver economy.
The event was organized by the Shanghai Association of Elderly Services and Aging Industry, with co-organization from the Shanghai University for the Elderly and Shanghai Education Television. It brought together municipal civil affairs departments, industry associations, academic institutions, and media organizations to create a high-quality artistic platform for the city's senior citizens.
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At the launch ceremony, Liu Yihai, Vice President and Secretary-General of the Shanghai Association of Elderly Services and Aging Industry, Wang Songhua, President of the Shanghai University for the Elderly and Vice President of Shanghai Open University, and Sun Xiangtong, Station Director of Shanghai Education Television and Deputy Secretary of the Party Committee of Shanghai Open University, each delivered speeches. They discussed the contemporary significance and practical value of hosting the senior choir exhibition from various perspectives, including civil elderly care services, the development of the aging industry, media cultural communication, and lifelong education for the elderly.
All parties agreed to continue integrating high-quality resources to establish a regular, professional, and high-level exchange platform for senior arts. This initiative aims to enrich the spiritual and cultural offerings for the elderly, enhancing their sense of happiness, fulfillment, and belonging. Witnessed by all attendees, multiple leaders jointly pressed the start button to officially launch the "Joyful Silver Age 鈥?First Shanghai Senior Choir Exhibition," marking the debut of a new brand for Shanghai's senior choir cultural events.
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Following the launch, the choir of the Shanghai University for the Elderly delivered a splendid performance. The team performed two classic pieces, "The Lights of China" and "Days of Yore," with melodious singing, genuine emotion, and rich harmonies. Their performance vividly depicted the warm landscape of a prosperous China while gently narrating the beautiful memories of times past, fully showcasing the active, engaged, and positive spirit of Shanghai's elderly in the new era. The audience responded with continuous applause and enthusiastic cheers.
It is reported that the "Joyful Silver Age" Shanghai Senior Choir Exhibition has now fully opened registration citywide. All senior choir groups in the city can sign up independently through the Youkang Youqu APP. The exhibition provides professional recording resources; successfully registered teams that meet the requirements can record their performances at the Shanghai Education Television professional studio. The top 20 teams by popularity will earn the valuable opportunity to perform in a special concert at a music hall.
This event is designed to offer a pure, high-quality platform for senior art groups to showcase and exchange their talents, and it is entirely free of charge with no participation fees. Places are limited, and all senior choir groups in the city are warmly encouraged to actively register and participate in this silver-age cultural feast.