Different Group (06090) will conduct its initial public offering from September 15 to September 18, 2025. The company plans to globally offer 10.9809 million shares, with 10% allocated for Hong Kong offering and 90% for international offering, plus a 15% over-allotment option. The offering price ranges from HK$62.01 to HK$71.20 per share, with each board lot consisting of 100 shares. Trading is expected to commence at 9:00 AM on Tuesday, September 23, 2025, on the Stock Exchange.

The company is a China-based enterprise specializing in the design and sales of childcare products. The company's flagship brand BeBeBus was established in 2019, focusing on serving mid-to-high-end consumers and has grown into a well-known brand in China's childcare products market. Within just five years of establishment, BeBeBus has secured a strong market position in the mid-to-high-end childcare products segment. In 2024, the mid-to-high-end childcare products market accounted for 23.6% of the overall childcare products market. According to Frost & Sullivan data, based on GMV, BeBeBus ranked second among Chinese childcare product brands in China's mid-to-high-end childcare products market in 2024, holding a 4.2% market share, highlighting the company's solid market position and strong performance.

Assuming an offering price of HK$66.60 per share (the midpoint of the indicative offering price range of HK$62.01 to HK$71.20 per share), the company estimates that after deducting estimated underwriting commissions, fees, and expenses payable in connection with the global offering, and assuming the over-allotment option is not exercised, the company will receive net proceeds of approximately HK$662 million from the global offering. Approximately 25.7% of the net proceeds is expected to be used for enhancing the company's production capacity. Approximately 16.6% of the net proceeds is expected to be used for expanding the company's presence in overseas markets such as North America, Europe, and Southeast Asia. Approximately 34.1% of the net proceeds will be used for the company's brand activities and expansion of the company's sales network. Approximately 13.6% of the net proceeds is expected to be used for research and development of new products, aimed at expanding the breadth and depth of the company's product portfolio. Approximately 10% of the net proceeds is expected to be used for working capital and general corporate purposes.