BUTONG GROUP (06090) saw its share price surge by 35.97% during the morning session, currently trading at HK$90.15, with a turnover of HK$25.344 million.

Recently, CMSC released a research report, initiating coverage on BUTONG GROUP (06090) with an "Overweight" rating. The company, positioned as a mid-to-high-end maternal and infant products brand, possesses distinct advantages including a clear brand positioning, strong product development capabilities, and robust channel expansion skills. Its expansion into overseas markets has unlocked further growth potential. Targeting middle-class and high-net-worth individuals as its core user base, the company has established a high-end, durable maternal and infant brand image through flagship products such as strollers, cribs, and safety seats. It has also extended its product lines to high-frequency, high-repurchase categories like infant care and feeding. By collaborating with Key Opinion Leaders on Xiaohongshu, the brand has rapidly enhanced its influence, driving growth through multiple channels.