LG Display has restructured parts of its organization to enhance responsiveness and operational efficiency for its North American smartphone client (Apple). According to South Korean media reports on November 28, LG Display has established a new Strategic Customer (SC) product planning role dedicated to serving this key client. The move aims to strengthen leadership in cutting-edge technology, as both LG Display and Samsung Display derive significant revenue from their North American smartphone business.

As part of the reorganization, LG Display has disbanded its EXO task force (an internal term referring to high-mobility oxide backplane technology), which was previously responsible for developing next-generation technologies such as IT 8th-gen OLED panels. However, the company has not ruled out the possibility of other departments taking over these R&D initiatives.

Notably, LG Display has maintained a cautious stance on IT 8th-gen OLED since early this year. During its Q3 earnings call last month, when asked about its IT OLED expansion strategy, the company stated that while the laptop market is expected to gradually shift toward OLED adoption, uncertainties remain regarding market size, transition speed, and consumer acceptance. LG Display emphasized that it will closely monitor OLED laptop demand while optimizing existing infrastructure to prepare for future product technologies and mass production capabilities.

Earlier this year, in its Q1 earnings call, LG Display acknowledged significant uncertainty in IT 8th-gen OLED demand, stating it would await clearer market signals before committing further. However, the company assured readiness to swiftly enter the market once conditions improve.

In contrast, competitors such as Samsung Display, BOE, TCL CSOT, and Visionox are actively advancing IT 8th-gen OLED production lines.

Additionally, LG Display has reassigned its Auto Business Group, previously under direct CEO oversight, to its Mid-Size Business Division to improve workforce and infrastructure efficiency while strengthening operational synergies. The company has also transferred new technology evaluation functions from its Production Technology Center to the Chief Technology Officer (CTO) to enhance integrated management from R&D to mass production.