On the morning of October 27, Lei Jun, the founder, chairman, and CEO of Xiaomi, posted on Weibo: "The design, craftsmanship, and quality of the K90 have seen substantial improvements, with a switch to a 6.59-inch mid-size screen, enhancing both feel and user experience. Does this mean it is becoming more flagship-like?"

On October 23, REDMI officially launched its annual flagship—the REDMI K90 series, which includes the REDMI K90 Pro Max and the REDMI K90 models. The starting price for the K90 Pro Max is set at ¥3999, while the K90 starts at ¥2599. Reportedly, the back of the K90 features craftsmanship similar to that of the iPhone 17. The 'cold-carved glass' technique involves thinning a flat piece of glass using precision engraving machines and grinding tools to create curvature.