Li Auto CEO Li Xiang Discusses Mega Model Being Called "Coffin Car": Amplified by Social Media Traffic

Deep News
2025/08/19

On August 19, during the program "Luo Yonghao's Crossroads," Li Xiang addressed the criticism of Li Auto's Mega model following its launch, where the vehicle's design was dubbed a "coffin car." He revealed that the design team was deeply hurt by these comments, with many suggesting immediate design modifications.

"We also happened to encounter a particular timing, including both Zhong Shanshan and ourselves. At that moment, the whole thing was amplified by social media traffic flow," he explained.

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