Following its strategic investment in Galaxy, the management company of G-Dragon, STARPLUS LEGEND (06683), often referred to as the "Jay Chou concept stock," has announced further progress in IP commercialization. On November 4, the company disclosed that its first collaborative product with Unitree Robotics—an intelligent robot dog with strong IP attributes—has secured a multimillion-yuan order. Global storage giant ADATA Technology will purchase 1,000 units of the "Superstar Dog" as a distributor, with a total contract value exceeding RMB 20 million. This marks the first commercial breakthrough for the robot dog jointly developed by STARPLUS LEGEND and Unitree Robotics.
The robot dog ordered by ADATA Technology integrates celebrity IP, trendy collectibles, and cutting-edge technology. On July 30, STARPLUS LEGEND and Unitree Robotics announced a global strategic partnership in the robotics sector to co-develop consumer-grade robotic products with strong IP appeal. The "Superstar Dog" made its debut on September 13 during the Shanghai Tourism Festival's opening parade.
According to the announcement, the "Superstar Dog" is expected to complete testing this year and enter mass production early next year. Under the collaboration, STARPLUS LEGEND will oversee IP planning, design, AI interaction, and global marketing strategies, while Unitree Robotics will handle technical development, hardware production, and related software applications. Both parties will jointly manage product promotion and channel sales.
This multimillion-yuan order not only validates the commercial potential of "IP + technology" products in the high-end smart hardware sector but also highlights the innovation and competitiveness of this model. The development aligns with STARPLUS LEGEND's recent strategic moves, including its investment in Galaxy earlier this week (November 3), which expands its portfolio of top-tier international artist IPs, such as G-Dragon.
Market observers note that this reflects the company's dual-track "IP+" strategy: expanding and integrating premium global IP resources while driving deep integration and value realization between IP content and advanced tech products. Beyond physical sales, STARPLUS LEGEND plans to explore the commercial potential of intelligent robots in entertainment scenarios. In the future, the IP-powered "Superstar Dog" may serve as an innovative performance element in concerts and variety shows, enhancing audience immersion through interactive tech-driven experiences.
Globally, the consumer robotics market is experiencing rapid growth, with projections estimating its value will surge from $35.8 billion in 2024 to $101.5 billion by 2032. STARPLUS LEGEND's IP portfolio, anchored by superstars Jay Chou and Liu Genghong, boasts over 280 million fans. Leveraging its first-mover advantage in IP-tech integration, the company is well-positioned to capture opportunities in this burgeoning market.
STARPLUS LEGEND stated that the contract signing signifies substantial progress in the IP commercialization of quadruped robots, broadening the application scope of its IP assets and strengthening monetization capabilities—key objectives under its IP business strategy. From bolstering its IP ecosystem with the Galaxy investment to securing this landmark robot dog order, the company is demonstrating its execution prowess in building a "global IP development and operation platform." This milestone not only validates its business model but may also catalyze a market revaluation of its growth potential. As the "IP + technology" synergy deepens, STARPLUS LEGEND could unlock even greater value for investors.