BLOKS (00325.HK) surged more than 3% during the session, reaching HK$93.4 with a trading volume of HK$64.56 million. The uptick follows the company's showcase of over 100 new products, including 20 debut items, at the 2025 China Toy Expo. The lineup features collaborations with nearly 30 global IPs such as Ultraman, Transformers, DC Comics, Neon Genesis Evangelion, Hatsune Miku, Sanrio, and The Powerpuff Girls.

Zhongtai Securities noted that BLOKS' Q4 product releases demonstrate both quantitative and qualitative improvements compared to the previous quarter, recommending investors capitalize on seasonal catalysts. The brokerage also advised monitoring the company's expansion into adult and female consumer segments.

Citi earlier initiated a 30-day positive catalyst watch on BLOKS, maintaining a "Buy" rating with a HK$128 target price, citing accelerated new product launches as a key growth driver.