On April 15, EAST BUY held a product launch event for its health supplements, which carry the official "Blue Hat" certification mark in China. During the event, the company revealed that its portfolio of self-operated products has now surpassed 800 items, serving a user base of over 30.86 million customers.
In addition, EAST BUY officially introduced several certified health supplement products and announced that seven of its own cross-border health food items are scheduled to be released progressively by 2026.