MNTN, Inc., the advertising platform for internet-connected TVs with Hollywood star Ryan Reynolds as its chief creative officer, saw its stock price soar by 46.19% in its New York Stock Exchange debut on Thursday. The impressive surge comes after the company priced its initial public offering (IPO) at $16 per share, raising $187 million.

The strong performance of MNTN's stock reflects robust investor interest in the adtech firm. The company sold 11.7 million shares at the top end of its marketed range of $14 to $16, with 8.4 million shares offered by the company itself and the remainder by existing stockholders. Notably, asset management giant BlackRock had indicated interest in purchasing up to $30 million worth of MNTN stock in the offering, further bolstering confidence in the company.

MNTN's successful IPO is part of a broader resurgence in the IPO market, with several companies going public this week. The strong debut of MNTN, along with other recent IPOs, suggests a renewed appetite for new listings despite ongoing market volatility. As MNTN continues to trade on the NYSE under the ticker symbol MNTN, investors will be watching closely to see if the company can maintain its momentum in the competitive adtech space.