Recently, Jiangxi Tanwan Information Technology Co., Ltd., a subsidiary of ZX INC (09890), has further deepened its business cooperation with Hangzhou Tianqiong Interactive Network Technology Co., Ltd. The company has obtained authorization for two classic IPs, "Hot Blood Legend" and "Legend World," and signed a cooperation agreement with Zhejiang Xianqu Interactive Entertainment Network Technology Co., Ltd., a subsidiary of Kingnet Network Co.,Ltd. ZX INC has officially entered the game box zone operated by Xianqu Interactive Entertainment under Kingnet Network, establishing a "Tanwan Games" flagship brand server zone to jointly develop and operate the legendary and legend world IP ecosystem community.
Tanwan Games, the gaming brand under ZX INC, has been a renowned domestic game publishing platform. Since its establishment, it has consistently focused on the refined operation and innovative promotion of legendary-type games, successfully creating multiple phenomenal game products. The company owns several phenomenal legendary game titles including "Blue Moon Legend," "Dragon Legend World," "Original Legend," "Hot Blood Alliance," and "Dragon Trail City," establishing strong brand influence in the legendary gaming sector.
Xianqu Interactive Entertainment, based on legendary and legend world games and gaming elements, exclusively develops, operates, and promotes box products focused on legendary and legend world gaming communities. It represents a scarce vertical community platform for legendary games in China, focusing on legendary user needs and integrating multiple segments including gaming experience, community interaction, live streaming, and item trading. Through precise user operations and content aggregation, it creates highly active vertical communities, demonstrating significant penetration power in the vertical domain.
This cooperation is not only an extension of the long-term partnership between ZX INC and Kingnet Network Co.,Ltd., but also a comprehensive upgrade of the legendary IP ecosystem. The entry of Tanwan Games will provide more convenient content access for its massive user base. Additionally, through integrated marketing approaches such as celebrity endorsements, it will form a three-dimensional marketing model of "celebrity IP + gaming products," providing comprehensive promotional support for gaming products and effectively enhancing market penetration. Meanwhile, leveraging the community-based operational advantages of the game box, it will further expand brand influence.
Both parties will integrate resources through traffic sharing, content co-creation, and ecosystem co-building to enhance the market presence of legendary IPs and provide players with superior gaming experiences and community interactions. In the future, ZX INC will work with Kingnet Network Co.,Ltd. to jointly explore user growth, content innovation, and IP derivative value, further consolidating the leading position of legendary games in the market and promoting healthy industry development.