CHICMAX (02145) surged over 6% during trading, currently up 4.61% at HKD 92.95, with a trading volume of HKD 13.95 million. According to Qingyan Intelligence, domestic brands performed exceptionally well during the Double 11 promotional event on Douyin, showcasing continuously enhancing competitiveness. The number of domestic beauty and skincare brands entering the top 5 list increased from 2 to 4 between 2023 and 2025, with Han's and Proya maintaining the top two spots for three consecutive years, and Han's clinching the top position for the past two years. Furthermore, on October 13, Han's announced Wang Jiaer as their global brand ambassador. Shenwan Hongyuan recently noted that Wang Jiaer has a global fanbase, emphasizing high-end brand endorsement and international expansion, with prior collaborations including Armani and other international brands, demonstrating Han's brand potential. Additionally, the Double 11 promotional strategy is robust, focusing on profitability and core products. The firm believes that the effectiveness of the company’s strategic implementation is continuously apparent as it ramps up R&D while focusing on core segments, upgrading channel structures, diversifying product categories, and accurately positioning new brands. This approach benefits from the rise of domestic goods and the trend towards cost-effective consumption, simultaneously unlocking growth opportunities in the mid-to-high-end and niche segments.