On August 10, social media users shared photos of an encounter with Jack Ma at the Bayanbulak Grassland in Xinjiang. In the images, Ma was seen wearing a white baseball cap, a red-and-black plaid shirt over a black jacket, and holding a coffee cup, appearing completely relaxed and at ease.

Beyond Bayanbulak, other netizens captured Ma's presence in the city of Kuqa, where he was photographed exiting the Kuqa Prince's Mansion Hotel with only a small entourage, maintaining a very low-key profile throughout the trip. His route from Kuqa to Bayanbulak generally followed the scenic Duku Highway, suggesting he was traveling through Xinjiang as a tourist.

In recent years, Jack Ma has gradually stepped back from the public spotlight, making few public appearances while leading a notably diverse lifestyle. Earlier photos showed him visiting rural areas with Alibaba executives to personally experience rice planting, joyfully getting into the paddy fields to work.