"Everyone, friends, the apples have reached their ripening season now. These are apples from our Pingyuan Village, with particularly abundant sunlight exposure, exceptionally sweet and crisp taste. Such high-quality apples are available for picking if you need them..." At the apple cultivation base in Pingyuan Village, Zhaopi Township, Xiyang County, Jinzhong City, Shanxi Province, a live streamer was enthusiastically promoting bright red apples to the camera. Orders kept flowing in the live streaming room, while the orchard buzzed with activity—villagers moved between fruit trees picking apples, sorted fruits piled up like small mountains on sorting tables, and the autumn harvest atmosphere was palpable.

During the golden autumn season, Pingyuan Village's apple industrial park spans 550 acres with thriving fruit trees. Looking across the landscape, apple trees covering the hills and valleys are laden with bright red fruits, resembling red lanterns weighing down the branches. The 323 acres of dwarf apple trees and over 200 acres of Fuji apples planted between 2017 and 2018 have all entered their peak production period this year.

Thanks to fewer natural disasters this year, refined management practices, and Pingyuan Village's natural advantages of abundant sunlight and fertile soil, the apples here are round and uniform in shape with smooth and delicate surfaces. One bite delivers crispy sweetness that has made them a consumer favorite.

To extend the reach of this "sweetness," Pingyuan Village has established a comprehensive "online + offline" sales system early on. Online, leveraging e-commerce platforms, they use live streaming and short videos to showcase the orchard scenery and apple quality, breaking geographical barriers and allowing netizens nationwide to taste the freshness. Offline, the village collective proactively connects with merchants from Hebei and other regions, signing purchase orders, while government assistance in sales promotion has thoroughly opened up the production and sales channels.

Han Yunwei, Party Secretary of Pingyuan Village, said: "This year's apple production is expected to exceed 600,000 pounds, with gross revenue reaching 1.5 million yuan. With high apple production this year, sales are crucial. The government helps with sales promotion, live streaming assists with marketing, and we've also found several merchants ourselves, so there are no concerns about sales channels."

The apple harvest has not only provided the village collective economy with confidence but also opened new income channels for villagers. Village resident Han Weiming said: "Previously, growing corn didn't generate much income. Later, the village collective established a cooperative for fruit tree cultivation, transferring the original land to the village collective at over 800 yuan per acre. I work long-term in the orchard managing fruit trees, and can earn over 20,000 yuan more per year."

More than 20 villagers like Han Weiming have found stable employment in the orchard. They handle weeding, spraying, fertilizing, and harvesting in the orchard. From daily maintenance to harvest packaging, each person increases their annual income by over 20,000 yuan, truly benefiting from industrial development dividends.

Today, walking into Pingyuan Village's apple industrial park, rows of fruit trees flourish with lush foliage, sweet fruit aromas fill the air, and joy from the harvest radiates everywhere. Behind this sweet industry are villagers' increasingly full pockets and an increasingly clear vision of a bright future on the path of rural revitalization.