Lu Weibing, Partner and President of XIAOMI-W, President of Mobile Phone Division, and General Manager of Xiaomi Brand, announced on September 15th that the new Xiaomi 17 series will meet consumers this month.

Lu Weibing stated that the Xiaomi 17 series represents a transformative milestone in Xiaomi's five-year premium strategy journey and marks a crucial strategic shift for the digital series, with comprehensive product capabilities receiving generational upgrades. The Xiaomi 17 series comprises three products: Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max. These devices will be the world's first to feature the fifth-generation Snapdragon 8 Supreme mobile platform.

Additionally, he mentioned that five years ago, the company initiated its premium strategy, learning from the greatest competitors and firmly benchmarking against Apple's iPhone. To this day, Apple remains exceptionally outstanding. Everyone has witnessed the success of the iPhone 17 series, but the company maintains strong confidence, which is why they are directly confronting the iPhone in the same generation and class.

He also revealed that over the past five years, research and development investment has exceeded 100 billion RMB, and the investment for the next five years will be increased to 200 billion RMB.