On December 26, Zhihu unveiled its "2025 Top Ten Questions," a list spanning technology, economics, culture, and social life, highlighting the most pressing public concerns for the coming year.

In the technology category, "How to evaluate the DeepSeek R1 and R1-Zero models?" made the list; in aerospace, "How did Chinese astronauts avoid oil splatter when grilling chicken wings and steak in the microgravity environment of the space station?" was featured. The film sector saw "What does it mean that 'Nezha 2' became the first Chinese film to break 10 billion yuan at the box office?" included, while sports contributed "Why has the 'Scottish Premier League' become so popular, and can other regions replicate this model?".

Concurrently, Zhihu also launched its personalized annual user reports and a year-end video production titled "2025, What is Real?", which features host Chen Luyu.