On September 12th, Chagee Holdings Limited launched its Beijing second anniversary celebration activities, hosting the "CHA・Color" art exhibition in Sanlitun. In August 2023, Chagee's first Beijing store opened at Chaoyang Hopson One. As the company marks its second anniversary in Beijing, Chagee Holdings Limited connects Chinese tea culture with Beijing's urban memories.

As the highlight of the anniversary activities, the "CHA・Color" art exhibition centers around "red and blue" as its core color scheme. Using Chinese red as the base color, the exhibition transforms the ancient Tea Horse Road into flowing tea tables, artistically interpreting the millennium-old evolution of tea-making crafts including "boiling, brewing, pointing, steeping, and extracting." The space created with azure blue constructs an emotional color laboratory for visitors, offering an immersive experience of intertwining color emotions through interactive installations.

According to reports, Chagee Holdings Limited has also partnered with ceramic artist Ran Xiangfei to launch the "One Style, One Life" co-branded gift box. The company is conducting "Seeking Five Colors of Fragrance, Tasting Tea to the Orient" offline activities at themed stores in Wangfujing Joy City, Beiluogu Lane, Sanlitun, Longfusi, and Chaoyang Hopson One. Additionally, 110 stores are displaying "CHAGEE Blackboard Reports," allowing consumers to learn about the brand's development, employee highlights, and stories with tea enthusiasts.

This year, Chagee Holdings Limited has successively launched different themed stores in Beijing, establishing its first campus store in the Beijing area at Tsinghua University, and opening distinctive stores with "Scholarly Tea Charm" and music themes.