According to a data report released by the WeChat team on May 5, the first three days of the May Day holiday saw a significant boost in urban consumption driven by events such as performances, sports competitions, local cuisine, and distinctive cultural attractions. The domestic cultural tourism market is displaying new characteristics of being "ignited by content and driven by experiential spending." During the holiday, sectors including catering, scenic spots, entertainment, and urban public transportation experienced broad-based growth. The report indicated that from May 1 to 3, the number of times mini-programs related to film and performance industries were opened on WeChat increased by 98% compared to the previous period, while the hospitality and tourism sector rose by 31%, and the catering industry grew by 26%, reflecting strong consumer willingness to spend. Among cities, Beijing, Shanghai, Chongqing, Guangzhou, and Shenzhen recorded the highest transaction amounts via WeChat Pay, ranking as the top five in terms of consumption activity nationwide. Unlike the previous trend of "check-in" tourism, this year's May Day holiday saw events, local food, and unique cultural landscapes become new gateways for holiday travel. Taking sports events as an example, competitions such as Yue BA and the Jiangsu Super League gained unprecedented popularity during the holiday. In the first three days, WeChat Pay transaction volume in the performance and sports event industry surged by 153% compared to the prior period, while user-shared short videos on Channels with the theme "Yue BA" increased by 175% compared to the three days before the holiday.