YH ENT (02306) rose more than 11%, reaching HK$2.38 by the time of writing, with a trading volume of HK$6.14 million. The surge follows reports that WAKUKU's new product series, endorsed by celebrities, has achieved over RMB 18 million in sales across all channels since its launch on November 25, with exposure exceeding 100 million views.

In its 2025 interim report, YH ENT highlighted that its subsidiary Tianjin Yihua, in partnership with Shenzhen YIQI, established a joint venture to incubate and operate trendy IPs like WAKUKU. This strategic move aims to strengthen the company's role in brand execution and market positioning for WAKUKU.

Additionally, on November 28, at the 2025 Greater Bay Area Cultural Industry Investment Conference, YH ENT unveiled its "Tech-Empowered Culture" strategy, marking its entry into the AI sector. The company's AI strategy focuses on two key areas: 1. AI-driven retail experiences, including large-scale deployment of AI guides, performance robots, and service robots in offline stores. 2. Development of AI-powered cultural companion robots for home environments.