On June 1, Sony rose 3.06% in regular trading, trading at $22.3168/share, with trading volume of $34.617 million. The rally was driven by a wave of new product launches in Sony's home entertainment division.

On May 28, Sony held a major home audio-visual product launch event under its Cinema is Coming Home strategy, unveiling the flagship BRAVIA 9 Series II and 7 Series II televisions featuring the proprietary True RGB LED Backlight Master Drive Pro system, as well as the BRAVIA Theater Trio, a wireless three-unit home theater system co-developed with Sony Pictures Entertainment. The BRAVIA 9 Series II features over 15,000 independent color-control zones, peak brightness approaching 4,000 nits, and 100% BT.2020 color gamut coverage, with pricing reaching up to approximately $20,500 for the top configuration. The flagship model sold over 200 units within the first hour of launch on JD.com, setting a sales record for TVs priced above $2,700.

Market data shows Sony's soundbar segment captured 23.9% of sales revenue share in Q1, up 3.5 percentage points year-over-year. Additionally, Sony is expected to release two new cameras and a 16-28mm f/2 GM lens within the next two to three months, with the multi-product launch cadence further bolstering investor confidence.

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