BOSIDENG (03998) recently unveiled its new premium collection "AREAL" in collaboration with newly appointed creative director Kim Jones for its urban high-end line. The highly anticipated global debut event, held at Shanghai's North Bund, was successfully executed by ACTIVATION GP (09919), featuring the AREAL 2025 Fall/Winter collection showcase and gala dinner, which highlighted Eastern craftsmanship on a global stage.

As a long-term partner of BOSIDENG, ACTIVATION GP has played a pivotal role in the brand’s repositioning and premiumization strategy. With its growing foothold in China’s mid-to-high-end and sportswear fashion sectors, ACTIVATION GP is well-positioned to support BOSIDENG’s shift toward a more upscale and trend-driven identity, presenting a clear and high-quality growth opportunity for the marketing giant.

Industry data shows that ACTIVATION GP leads the high-end brand experiential marketing sector in Greater China, holding a 13.8% market share in 2024. The company has served over 550 global luxury brands, including Van Cleef & Arpels, Chanel, Hermès, Louis Vuitton, and Miu Miu.

Notably, LVMH Group’s better-than-expected Q3 earnings, with a 2% organic revenue growth in the Asia-Pacific region (including China), signals a recovery in high-end consumption. As China’s luxury market gradually rebounds and domestic leaders like BOSIDENG continue their premiumization push, ACTIVATION GP—with its deep luxury marketing expertise and industry leadership—stands to benefit from the structural recovery in brand marketing budgets, paving the way for a potential revaluation.