In the wave of global industrial transformation, Star Shine Holdings Group Limited (01440) (referred to as "STAR SHINE HLDG" or "the Group") has actively seized opportunities to gradually transform from a leading traditional manufacturing enterprise into a sports and cultural activity management and supply chain management service provider centered on intellectual property (IP). As the exclusive financial investor of the CR7 LIFE Museum, the Group's first IP project, CR7®️ LIFE Hong Kong Museum, was personally visited by football legend Cristiano Ronaldo on August 17th. Ronaldo arrived in Hong Kong early to prepare for this week's matches and took the opportunity to experience this exhibition space themed around his extraordinary football journey.

With the Group's successful marketing strategy, the museum's visitor traffic in August increased significantly, rising over 40% compared to the previous month, with the third week of August recording a remarkable 250% week-over-week growth compared to the second week. This strong growth momentum validates the effectiveness of the Group's marketing strategy and marks the museum's gradual development into a world-class tourist attraction.

The Group firmly believes that CR7®️ LIFE Hong Kong Museum will become a world-class sports and cultural event for Hong Kong, contributing to the promotion of Hong Kong's sports tourism and cultural industries, and enhancing Hong Kong's international status as a sports and cultural tourism destination.

Ronaldo toured the exhibition with former teammates, Al Nassr CEO José Semedo, and Al Nassr Sporting Director Simão Coutinho. The group showed excitement at various exhibition areas, with Ronaldo interacting with his own wax figure and personally experiencing multiple interactive features, including replicas of his first room in Lisbon and the recording studio from his YouTube channel "UR Cristiano."

CR7®️ LIFE Hong Kong Museum spans over 12,000 square feet, comprehensively showcasing Ronaldo's extraordinary journey from his dream's starting point on Madeira Island to his world record-breaking achievements through immersive exhibitions, precious memorabilia, and interactive experiences, paying tribute to his values of "discipline, resilience, and excellence."

CR7®️ LIFE Hong Kong Museum is now officially open at K11 MUSEA, inviting the public to step into the legendary world of one of the greatest players in history.