As the Start of Winter arrives, a folk saying in northern China goes, "If you don’t eat dumplings on Start of Winter, no one will care if your ears freeze off." A steaming plate of dumplings is often paired with a dish of rich, aromatic vinegar as the perfect accompaniment. On November 7, JD.com officially kicked off its "Warm Surprise Day" promotion for the 11.11 shopping festival. The platform’s "Bargain Channel" introduced a creatively designed "Good Luck Vinegar" and gave away 50,000 bottles to consumers. The giveaway was available at five specific times—12 AM, 9 AM, 12 PM, 6 PM, and 9 PM—offering a delicious and auspicious Start of Winter gift. Users simply needed to open the JD.com app, click on the "Bargain" channel at the top-left corner of the homepage, and enter the event page to purchase the "Good Luck Vinegar" for just 0.01 yuan.

The "Good Luck Vinegar" is an innovative product developed by Xianqi, a time-honored brand of Zhenjiang aromatic vinegar from Jiangsu, based on the concept of "preserving tradition while embracing innovation." It is exclusively sold on JD.com’s Bargain Channel. The product’s design draws inspiration from a modern interpretation of ancient seasonal wisdom and a deep understanding of the emotional needs of today’s youth. In traditional culture, the Start of Winter is an important time for blessings and good fortune, while young people today enjoy adding a touch of "mysticism" to their lives for fun and psychological comfort. The "Good Luck Vinegar" cleverly combines vinegar with the idea of "attracting good luck."

A representative from the Xianqi brand stated that this product aims to blend novelty with tradition, allowing the heritage brand to maintain its ancient brewing techniques while appealing to younger consumers. In addition to the "Good Luck Vinegar" giveaway, JD.com’s "Warm Surprise Day" also featured major discounts tailored to Start of Winter consumption scenarios, including subsidies of up to 50% off, creating a warm and hassle-free shopping experience. On the same day, the comedy special "This Winter Isn’t Too Cold" starring "Young Master and Me" premiered on JD.com, entertaining users throughout the season.

With winter officially here, JD.com invites shoppers to join the "Warm Surprise Day" event on the Bargain Channel, where they can participate in the seasonal festivities and discover more ultra-low-priced daily essentials to warm up the chilly days ahead.