According to information from the "Beijing Pinggu" WeChat public account, "Pinggu Peach," a national geographical indication protection product, has seen its brand value continuously rise while its online sales channels are steadily expanding. To better protect this regional specialty brand, market supervision departments from six districts and counties across four provinces and municipalities—Beijing, Tianjin, Hebei, and Shandong—recently conducted synchronized on-site inspections of over ten online stores suspected of infringement. This joint effort aims to regulate the market order for the Pinggu Peach geographical indication product and support the high-quality development of the industry.

Statistics indicate that the annual sales of Pinggu Peach on e-commerce platforms have exceeded several hundred million yuan, with an increasing number of consumers choosing to purchase this iconic Beijing specialty through online channels. The rising brand recognition has made it even more critical to standardize the use of geographical indication special logos and protect brand value. In response to the cross-regional nature of e-commerce sales, the Law Enforcement Corps of the Beijing Municipal Market Supervision Bureau actively coordinated and promoted efforts. Building on the existing collaboration among Beijing, Tianjin, and Hebei, the scope of cross-regional cooperation was further expanded to establish a joint mechanism with Shandong Province.

In 2026, the four provinces and municipalities of Beijing, Tianjin, Hebei, and Shandong officially joined forces. They jointly agreed on a cooperation plan and decided to launch a combined law enforcement operation to crack down on the infringement and counterfeiting of Pinggu Peach products. Also in 2026, the Pinggu District Market Supervision Bureau, building on its efforts to address offline infringement, began to strengthen its online monitoring capabilities. It utilized the municipal-level monitoring system to dynamically track the use of geographical indication logos on various e-commerce platforms and employed an electronic evidence cloud platform to promptly secure evidence for relevant information. Through a closed-loop process of online monitoring alerts, electronic evidence preservation, and offline coordinated handling, the bureau achieved precise service for the standardized use of geographical indications, effectively maintaining market order.

In recent years, the Pinggu District Market Supervision Bureau has focused on key links in the production, packaging, and circulation of Pinggu Peach. It has continuously strengthened guidance and services through daily inspections and compliance advice to help business operators use geographical indications correctly. Simultaneously, it has actively collaborated with relevant departments to promote the implementation of the "Administrative Measures for the Protection of Pinggu Peach Geographical Indication Products," regulating the production and sale of geographical indication products from the source.